Core Values as the Basis for the Company's Reputation and Brand Equity Builder

Business and Marketing Strategy connectivity is how a company can embody its values in the customer experiences. Oksana asked the members of the Forbes Agency Council community how to build such alignment. The fundamental approaches include

• taking an inclusive approach,

• incorporating compelling storytelling,

• practicing values,

• making them memorable,

• reviewing operational changes through values and

• frequent and effective values communication by senior management. 
  

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