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Executive Leadership: The Guardians of Company Reputation

Executive advocacy by C-suite leaders enhances a company's reputation by humanizing its leadership and actively engaging with stakeholders, fostering trust and visibility in the industry. Forbes recommends that savvy executives leverage their influence to bolster their company's standing in today's interconnected world, using strategies like developing a solid personal brand and aligning closely with company values. Fourteen experts suggest that effective executive advocacy complements public relations efforts and positions companies as industry leaders. Oksana especially highlights the obligatory alignment of what a leader does in the public space with the PR goals and objectives of the company.

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