Forbes features Oksana's POV on B2G marketing, which discusses the importance of a comprehensive understanding of regulations and compliance. The article covers insights from eleven experts in the field regarding the necessity of a deep knowledge of longer procurement cycles, multiple stakeholders, and stringent regulations. Key strategies for success involve
building long-term relationships,
adapting to complex regulatory environments, and
providing clear, detailed responses to government Requests for Proposals (RFPs).
The nuances of B2G, such as the emphasis on transparency and the social impact of proposals, require marketers to navigate a labyrinth of governmental processes while focusing on community and public value.
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