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Why is Social Media a Cornerstone of B2G Marketing Success?

Forbes features Oksana's POV on B2G marketing, which discusses the importance of a comprehensive understanding of regulations and compliance. The article covers insights from eleven experts in the field regarding the necessity of a deep knowledge of longer procurement cycles, multiple stakeholders, and stringent regulations. Key strategies for success involve

  • building long-term relationships,

  • adapting to complex regulatory environments, and

  • providing clear, detailed responses to government Requests for Proposals (RFPs).

The nuances of B2G, such as the emphasis on transparency and the social impact of proposals, require marketers to navigate a labyrinth of governmental processes while focusing on community and public value. 

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