With the rise of online shopping, having a well-designed website is critical for brands. A website serves as a virtual storefront, allowing businesses to showcase their products or services to potential customers around the world.
With so many sites vying for attention, of course, a company must design its website in a way that helps it stand out from the crowd, and sometimes a minor adjustment can be the key. Below, 16 members of Forbes Agency Council share some simple changes that business owners can make to their websites to make their brands more appealing to potential customers.