Core Values as the Basis for the Company's Reputation and Brand Equity BuilderBusiness and Marketing Strategy connectivity is how a company can embody its values in the customer experiences. Oksana asked the members...
Why is Social Media a Cornerstone of B2G Marketing Success? Forbes features Oksana's POV on B2G marketing, which discusses the importance of a comprehensive understanding of regulations and...
Executive Leadership: The Guardians of Company ReputationExecutive advocacy by C-suite leaders enhances a company's reputation by humanizing its leadership and actively engaging with...
Actionable Digital Presence facilitates Digital TransformationIn response to the digital transformation in marketing, agencies are investing in advanced analytics, integrating media channels, and...
Today Our Priorities Should Evolve ‒ Exclusive Interview With Oksana MatviichukOksana Matviichuk has spent over 15 years as a marketing strategy executive at top global advertising agencies, with the last six years...
16 Simple Website Changes That Help A Brand Stand Out To ConsumersWith the rise of online shopping, having a well-designed website is critical for brands. A website serves as a virtual storefront,...